The 3 Biggest Marketing Myths Holding You Back (And What To Do Instead)
Myth 1: you have to post every day to be successful
Somewhere along the way, ‘consistency’ got twisted into ‘show up every day or your business will fail’.
And honestly? That’s just not true.
Yes, consistency matters—but not in the way you think. It’s not about cranking out content 24/7. It’s about trusting that what you put out there is working, instead of panicking that you need to feed the algorithm constantly.
🔥 What to do instead:
Create content in batches when you’re feeling inspired, so you’re not scrambling to post daily.
Focus on quality over quantity—three solid posts a week can do more for you than posting just for the sake of it.
Build a strategy that works with your energy, not against it. If showing up daily works for you, great! If not, trust that less can still be enough. I’m all about working smart, not hard.
Your business doesn’t exist to serve Instagram. Let Instagram serve you.
Myth 2: you need a huge audience to make money
It’s easy to look at accounts with 10k+ followers and think, That’s what I need to be successful.
But the reality? Follower count ≠ business success.
There are accounts with thousands of followers that struggle to make sales—and people with tiny, engaged audiences who book out their offers effortlessly.
🔥 What to do instead:
Focus on depth, not just reach. You don’t need more people; you need the right people.
Create content that speaks directly to your ideal client, rather than trying to go viral.
Build relationships. Real engagement—conversations in DMs, thoughtful comments, a warm audience—will always outperform passive followers.
Would you rather have 100,000 people scrolling past your posts—or 100 people who genuinely want to work with you?
Myth 3: if your content isn’t getting engagement, it’s not working
Ever posted something that felt really good—and then watched it get… crickets?
Yeah. We’ve all been there.
But just because a post didn’t get 100 likes doesn’t mean it didn’t work. People are watching, even when they’re not engaging. Your content plants seeds, builds trust, and positions you as the person they turn to when they’re ready. And quite often it’s the posts that get the lowest engagement that get the most conversions, because you’re likely calling them out on something that they’re not willingly wanting to press ‘like’ on.
🔥 What to do instead:
Stop over-focusing on likes and start focusing on conversions. Are people booking calls? Joining your email list? Inquiring about your offers? That matters more than a like.
Remember that marketing is a long game. Not everyone is ready to buy the first time they see your content—but when they are, you want to be the person they think of.
Keep going. Keep showing up. Your people are paying attention, even if they’re not always commenting. Marketing is all about momentum.
Marketing doesn’t have to feel like a losing game
If you’ve been stuck in overthinking, second-guessing, or trying to follow all the advice, take a breath.
Marketing isn’t about hacking the algorithm, chasing numbers, or forcing yourself into a strategy that doesn’t fit.
It’s about clarity. Connection. Trusting that the right people will find you when you show up in a way that feels good.
So if you’re ready to let go of the stress and create a marketing plan that actually works—without the hustle—let’s chat. Get in touch, I’d love to hear from you. Liz xoxo 💫