From Stuck To In Flow: Creating a Marketing Strategy That Actually Works For You

Let’s be honest—marketing wasn’t the reason you started your business.

You started this journey to share your gifts, to do the work that lights you up, to make a difference in people’s lives.

But somewhere along the way, marketing became… complicated.

It turned into something you ‘should’ do, rather than something that feels natural. It became another thing on the to-do list, weighed down by strategies that don’t quite fit, pressure to keep up with trends, and that nagging feeling that you’re not doing enough.

If you’re nodding along, you’re not alone.

This isn’t just your experience—it’s something I see all the time. So many business owners start off feeling inspired and excited about sharing their work, only to end up feeling drained, disconnected, and questioning everything.

And I’m on a mission to change that.

Because marketing? It shouldn’t be the thing holding you back. It should be the thing supporting you.

It can feel intuitive. It can feel easeful. It can feel aligned with how you naturally work best.

So if you’re ready to shift out of frustration and into flow, here’s where to start:

✨ Get clear on what success actually looks like for you

Not every strategy works for every business—and that’s a good thing. You don’t have to force yourself into a system that doesn’t fit.

Ask yourself: What would ease and consistency look like in my marketing? What do you actually want to commit to?

Because the truth is, success doesn’t have to mean daily posting, keeping up with trends, or spending hours in Canva. Sometimes, success looks like doing less, but doing it with intention.

✨ Reconnect with the soul of your business

If your content feels scattered, it’s often because you’ve lost touch with the heart of your message. The deeper why behind what you do.

Take a step back. Forget the ‘shoulds’ for a second. Why did you start this business? What do you love talking about? Who are you really here to serve?

When you create from that place—when your marketing comes from a place of truth rather than obligation—everything shifts. Your content becomes more magnetic, more resonant, and most importantly, more you.

✨ Find a rhythm that actually feels good

There is no one-size-fits-all strategy. Some people thrive on structured content plans. Others need more flow.

If rigid planning makes you feel boxed in, let it go. If winging it every day makes you inconsistent, create some structure. The key is finding an approach that feels doable long term.

Maybe that means batch-creating when you’re in the mood, setting up a few go-to content themes, or simply committing to showing up once a week. The best strategy? The one you can actually sustain.

✨ Remove the emotion from Instagram

This one’s big.

Social media is a marketing tool. Not a measure of your worth. Not a validation of your expertise. Not the thing that defines your success.

Stop hanging your energy on the numbers. Stop second-guessing your offers just because a post didn’t ‘perform’. The right people are watching, even if they’re not always engaging. Place more focus on clients who are reaching out and converting, not how many likes your latest post got.

Detach. Show up. Post. And then get back to your real work.

✨ Let go of perfection

Not every post needs to be groundbreaking. Not every caption needs to be polished to perfection. Some of the most powerful content is the simple stuff—the things you say in passing, the insights you take for granted, the words that come straight from the heart.

Your audience isn’t looking for perfect. They’re looking for real. And the more you trust yourself to show up as you are, the easier it all becomes.

Marketing should support your business—not take you away from it

Your content should work for you, not drain you.

When your marketing is built around your strengths, your energy, and your actual goals, it stops feeling like something you have to force. It becomes an extension of your work. A way to connect. A way to share. A way to bring in the right people—without exhausting yourself in the process.

So if you’re ready to shift your marketing into something that feels good, I’m here to help. Let’s find a way to make it work for you. Get in touch. Liz xoxo