Feeling Overwhelmed with Content Creation? Here’s How to Create a Strategy That Actually Works
You know that feeling when you've got 14 tabs open, you’ve asked ChatGPT for help, you've now got 3 pages of content ideas... and somehow, you feel even more unclear than when you started?
That’s the moment you cross your fingers (and your toes for extra good luck) and hope it all magically clicks.
But here’s some loving tough talk from someone who’s been in that spiral too many times to count:
Winging your marketing is exhausting.
And honestly? It doesn’t really work.
Especially when you've outgrown the "just post consistently" advice and you're ready for something that actually fits you.
I see so many brilliant, intuitive business owners stuck in the same cycle. They’re:
Spending too long creating posts that never get shared.
Second-guessing their messaging.
Pouring time and energy into content that doesn’t convert.
Not because they aren’t amazing at what they do (they are!) – but because they don’t have a clear, sustainable strategy that supports them and their business.
Here’s what actually shifts that:
1. Reconnect with your audience & your offers
Before you write another caption, take a breath and zoom out. Who are you speaking to? What are you inviting them into? When your content is tied directly to your offers and the transformation you create, it becomes a whole lot easier (and more strategic) to create.
2. Choose 2–3 content pillars
Trying to talk about everything will leave you feeling scattered. Narrowing your focus gives your audience consistency and makes batching a breeze. Think: education, behind-the-scenes, and client transformations.
3. Map out a simple weekly rhythm
It doesn’t have to be fancy. Maybe you share a tip on Tuesday, a personal story on Thursday, and a soft promo on Sunday. Repetition builds recognition – for both you and your audience.
4. Audit what’s been working
Look at what’s resonated. What posts sparked conversation? What offers got traction? Use that data to guide your next steps instead of starting from scratch every time.
5. Let your energy guide the format
Don’t feel like showing up on video right now? Write a story-based caption instead. Want to batch when your luteal phase kicks in? Do it. Your content strategy should work with your life – not against it.
The truth is: ease comes from structure.
A clear content strategy isn’t about rigid rules. It’s about creating a flow that supports you, your energy, and your business.
When your marketing works for you, you get to spend less time overthinking and more time doing what you love.
And if you’re still in the spiral right now? You’re not alone. I’ve been there too. Sometimes a fresh pair of eyes is all it takes to shift the energy and find your clarity again.
Need support? My 1:1 Soulful Content Lab is a space to map out a content plan that reflects who you are, attracts your dream clients, and feels good to create. You’ll leave with a strategy that actually works – and your mojo back.
Let’s make your content feel clear, easeful and you.
Liz xoxo