How The Online Business World is Lying to You About Marketing

Your feed is likely full of this…

🚀 “Go viral, and your business will explode!”
🎤 “You need to be the loudest voice in the room to stand out!”
🎨 “Perfectly polished branding is the secret to success!”

And yet, behind the scenes, so many business owners are still struggling—burnt out, second-guessing every post, and wondering why their marketing feels like such a grind.

Because here’s the truth the online business world doesn’t want you to hear: most of what you’ve been told about marketing is a lie.

The myths that keep you stuck

We’ve been conditioned to believe that success online looks a certain way. Big numbers, high engagement, glossy branding (OK I love glossy branding, but you can’t rely on it alone!), and a constant stream of content that never stops. But let’s break it down for a second.

🚫 The loudest voice in the room isn’t always the most successful.
Yes, visibility matters, but not all visibility is good visibility. Shouting into the void without a clear, resonant message won’t build an engaged, aligned audience.

🚫 Perfectly polished branding means nothing without depth, substance, and soul.
Your brand is so much more than an aesthetic. A curated feed, the ‘right’ colour palette, and perfect looking posts won’t do the heavy lifting for you if your messaging isn’t landing.

🚫 Virality won’t build a sustainable business—but deep connection will.
Going viral is a dopamine hit, but it doesn’t guarantee sales, long-term clients, or a business that actually supports your lifestyle. Connection, trust, and relationship-building do.

So if all these things don’t actually lead to sustainable success, then what does?

What actually makes a business thrive

The businesses that go the distance, the ones that grow with ease instead of forcing every next move, are built differently. They aren’t focused on short-lived trends or marketing ‘hacks.’ Instead, they:

✨ Craft messaging so resonant it makes their dream clients feel seen on a soul level.
Because real marketing isn’t about broadcasting—it’s about connection. It’s about speaking to your audience in a way that feels deeply personal and meaningful.

✨ Show up with clarity and intention, not just noise for the sake of visibility.
You don’t need to be everywhere. You don’t need to post 24/7. You do need to share with purpose, with words that make your audience (aka online community) stop scrolling and actually feel something.

✨ Build marketing strategies that work with their energy, not against it.
Burnout marketing isn’t the goal. If your strategy feels heavy, draining, or completely unnatural, it’s time to shift. There’s a way to market your business that feels easeful, expansive, and aligned with how you actually want to show up.

So, what does this mean for you?

It means you can stop chasing the next ‘must-do’ viral content trend.

It means you don’t have to force yourself into someone else’s marketing blueprint just because it worked for them.

It means that marketing doesn’t have to feel exhausting—it can feel like an extension of your creativity, your energy, and the impact you’re here to make.

Because at the end of the day, wouldn’t you rather be known for your impact than your engagement rate? 🤍🐚